American cities continue to be highly regarded by global consumers, with a dozen U.S. cities placing among the top 40 in the 2006 Anholt City Brands Index.
The index is based on a survey of 15,255 adults in 20 countries. Survey respondents were asked to rank 60 cities on nine attributes, ranging from economic and educational opportunity to vibrant lifestyle to amenities.
Internationally, the top 10 cities were: Sydney, London, Paris, Rome, New York, Washington, D.C., San Francisco, Melbourne, Barcelona, and Geneva.
The 12 U.S. cities, along with their ranking, that landed in the top 40 are:
New York City (5)
Washington, D.C. (6)
San Francisco (7)
Los Angeles (15)
Boston (23)
Las Vegas (24)
Seattle (25)
Chicago (27)
Atlanta (28)
Philadelphia (31)
Dallas (38)
New Orleans (39)
U.S. cities generally didn’t rate as high in physical beauty, low pollution, and safety as a number of other international metro areas did. On the other hand, high scores in categories such as business climate, higher education, diversity, and variety of languages spoken added to the U.S. cities’ overall high rankings.
For example, New York was identified as the best place to do business and the easiest city in which to fit in. It ranked third for education. However, it was close to the bottom of list in terms of pollution and cost of living.
New Orleans’ overall low ranking, according to study author Simon Anholt, can be attributed to the widely publicized aftermath of Hurricane Katrina. Still, the Big Easy ranks very high in terms of residents’ friendliness.
— By Camilla McLaughlin for REALTOR® Magazine Online
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